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Dr. Bashioum’s Award-winning TV Commercials

June 20th, 2022

 

View Dr. Bashioum’s quirky commercials.

Link above to watch our unique television commercials that were nominated for advertising’s highest award, the Clio. They are a modern and somewhat outrageous twist on the work of Art Masters, titled  Picasso-esque and Ruben-esque. If you watch, you’ll soon see why.

Creating our ad campaign was a fascinating process. We had an amazing creative team at Pixel Farm to collaborate with making the quirky digital short films, which caused some controversy in Minneapolis when the pair first aired on television. The local news commentary even received coverage in USA Today and the Wall Street Journal.

 

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17.5 Million Can’t Be Wrong!

March 21st, 2018

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17.5 Million people can’t be wrong, as The American Society of Plastic Surgery releases their latest stats for last year, along with the top 5 elective cosmetic surgery procedures in the United States. Here they are in order of popularity:

  1. Breast Augmentation
  2. Liposuction
  3. Nose Reshaping
  4. Eyelid Surgery
  5. Tummy Tucks

If we add up the number of people having cosmetic surgery to the number choosing minimally invasive procedures like Botox and temporary fillers, the number is a staggering 17,504,950. Why are over 17 million men and women seeking aesthetic changes in record numbers? In my experience, my patients report dozens of reasons for requesting a change. But studies have shown that self-esteem is often linked with the perception of your own personal appearance. There is no doubt that first impressions are proven to create strong assumptions of what people might think of us. In this age of social media and an intense focus on looks, this can serve as a harsh barometer. Confidence in one’s appearance is often related to a sense of acceptance and well-being, so now it can be measured with number of Followers and Likes or Shares. The bottom line is that elective cosmetic surgery and minimally invasive procedures continue to grow in popularity, but it is the responsibility of medical providers to give patients informed consent and for patients to have realistic expectations.

I find that many of my patients mention that they find satisfaction in their new appearance and are pleased with their decision. So whether you are sporting a new hairstyle, a flattering new outfit, or yes, even have had cosmetic surgery; the idea of feeling good about yourself often translates to self-confidence.

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