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European Med Spa Series: Conclusion

October 25th, 2011

Med spas have existed in Europe for more than two hundred years, as we have discovered during our recent survey.   Many of the early European thermal spas were originally developed to improve health and offer clients relaxation and a sense of rejuvenation in returning to their normal routine.   Today, along with spas in America, the addition of anti-aging services seems to be front and center.

Although similar in approach, the spas are different.  The main differences that I have seen appear to be in the subtlety of the results, which probably correlate with expectations.   European women seem to focus on health, wellness and beauty, while American women likely buy into the media hype and glamorization of extreme youthful looks.   There is an old saying for one to age gracefully, which I think can actually be achieved by more subtle nipntucks.   I believe that by understanding classical aesthetic principles in cosmetic surgery and applying current technology, it is possible to achieve a natural and pleasing result.   This result is more reminiscent of the rested and rejuvenated effect of the early European spas.

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European Med Spa: a Series #8

October 14th, 2011

Anti-Aging Fixes

The European market for Cosmetic Procedures is projected to reach $2.7 within the next 5 years.    Not unexpectedly, people aged 35-50 represent the age group having had the most procedures and are projected to continue to hold that spot.  According to the CIA Fact Book,  the median age in Switzerland is 41.7 years within that demographic.  But with a population of only 7.6 million, Switzerland’s medical tourism is key to growth in the business of cosmetic surgery and anti-aging med spas.

Switzerland appears to be well positioned in this regard.   The Swiss healthcare system is considered to be world class.   Many of the private clinics are found in famous tourist destinations.   They are often situated in the most picturesque locales, many with breathtaking views of the Alps.   We had the opportunity to visit several on our trip.

The Vita Borni Alpine Wellness Spa located at The Grand Zermatterhof Hotel  is one of these perfectly situated facilities in Zermatt.   It appeals to visitors all year round and views of the Matterhorn are spectacular.


We toured the facility in August and found it to be very luxurious.   Medical treatments were lacking but all the feel-good treatments targeting skin rejuvenation were offered.   Swiss cosmetics and anti-aging products were prominently featured.   The high-tech display of the Cellcosmet  line of products by Cellap Laboratorie SA highlighted cellular technology.    They had a decidedly scientific and clinical marketing approach.  We will compare this approach with other facilities in the area next week.



Next time: the Series Continues



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