European Med Spa Series: Conclusion
Med spas have existed in Europe for more than two hundred years, as we have discovered during our recent survey. Many of the early European thermal spas were originally developed to improve health and offer clients relaxation and a sense of rejuvenation in returning to their normal routine. Today, along with spas in America, the addition of anti-aging services seems to be front and center.
Although similar in approach, the spas are different. The main differences that I have seen appear to be in the subtlety of the results, which probably correlate with expectations. European women seem to focus on health, wellness and beauty, while American women likely buy into the media hype and glamorization of extreme youthful looks. There is an old saying for one to age gracefully, which I think can actually be achieved by more subtle nipntucks. I believe that by understanding classical aesthetic principles in cosmetic surgery and applying current technology, it is possible to achieve a natural and pleasing result. This result is more reminiscent of the rested and rejuvenated effect of the early European spas, that I aspire to provide to my patients.
