“Boytox” = Botox for Men
Botulinum Toxin Type A or Botox ® remained the #1 non-surgical procedure last year. According to a recent report by the American Society of Plastic Surgeons (ASPS) 3,257,913 of these procedures were performed in the United States. Their survey found men’s injections of Botox rose to 342,048 in 2012, showing a slight increase. This growing market has coined two new terms, ‘Boytox’ (male Botox) and ‘Sweatox’ (anti-sweat Botox).
American men now represent about 10% of the patients having Botox procedures overall. In Europe, The Harley Medical Group, the UK’s largest cosmetic surgery provider, also saw a continued rise in the number of male patients having Botox injections. However men in the UK now account for 18% of the total patients having the anti-wrinkle procedures, which are slightly higher than in the US.
As we reported last month, Botox ® has now been approved by the FDA for additional usage to treat the eye wrinkles, that commonly referred to as “Crow’s Feet.†I expect the numbers of patients requesting the anti-wrinkle treatments to continue to swell, as the tsunami of American baby-boomers heads toward retirement at the rate of an estimated 10,000 baby boomers turning 65 years old every day for the next 20 years!
